Programs at the Alpharetta Technology Incubator

Structured mentorship and strategy to help founders build, launch, and grow.

Overview

The ATI Cohort Program is a hands-on, 7-module accelerator designed to help early-stage founders move from concept to company. Through mentorship, accountability, and expert guidance from Brian Will Media, founders gain the clarity, traction, and confidence needed to launch and scale.

Program Focus Areas:

  • Strategy and business modeling
  • Market validation and customer discovery
  • Product and MVP refinement
  • Branding, storytelling, and go-to-market strategy
  • Funding readiness and investor communication

Program Format

  • Duration: 12 weeks
  • Cohort Size: 8 startups
  • Format: In-person sessions
  • Structure: Weekly workshops, mentor meetings, and milestone check-ins
  • Capstone: Demo Day — founders present their progress to investors and the community

The 7 Module Program

1

Strategy Foundations

Define your vision, goals, and business model. Learn how to identify a clear problem and develop a focused value proposition.

2

Customer & Market

Conduct real-world validation, understand your audience, and define your go-to-market positioning.

3

Product & MVP

Refine your product or service, align features with customer needs, and test for early traction.

4

Brand & Story

Develop your brand identity, messaging, and content strategy with guidance from Brian Will Media’s creative team.

5

Go-to-Market & Sales

Create your marketing plan, define your sales funnel, and establish measurable growth targets.

6

Funding Readiness

Understand funding options, build your pitch deck, and practice investor communication.

7

Pitch, Demo, and Scale

Showcase your startup’s progress, pitch to mentors and investors, and prepare for post-program scaling.

Founder Experience

Every ATI participant benefits from:

  • Personalized mentorship from industry experts
  • Weekly accountability and feedback sessions
  • Brand and marketing support from Brian Will Media
  • Access to ATI’s partner and investor network
  • Real progress tracking and measurable outcomes

Expected Results:

  • Clear business direction
  • Improved traction and growth metrics
  • Investor-ready pitch deck
  • Increased brand credibility

How to Join

Applications are open for the next ATI cohort. Startups are accepted on a rolling basis based on readiness, fit, and growth potential.

Apply Now
Download Cohort Pamphlet

Contact

For Program Inquiries:

info@alphatechi.com
alpharettatechnologyincubator.com