About the Alpharetta Technology Incubator (ATI)
A division of Brian Will, empowering founders to build, launch, and grow.
Our Story
The Alpharetta Technology Incubator (ATI) was founded by Brian Will to bridge the gap between great ideas and successful startups. As Alpharetta’s innovation economy continues to expand, ATI was created to support early-stage founders with hands-on mentorship, structured training, access to local investors, and proven business expertise.
What began as a vision to strengthen the local startup ecosystem has grown into a structured program that combines education, strategy, and accountability — giving entrepreneurs the tools and confidence to move from concept to company.
Our Mission
To empower early-stage founders through mentorship, structure, strategy and funding opportunities — helping them transform promising ideas into scalable, investor-ready startups.
Our Vision
To make Alpharetta the premier hub for technology entrepreneurship in the Southeast, where innovation thrives and founders succeed with the right support system behind them.
What Makes ATI Different
- Built by Brian Will and his network of industry professionals, blending marketing, production, and startup expertise.
- Focused on real outcomes — traction, clarity, and funding readiness.
- We don’t just rent you an office…we help you build a company
- Combines education and execution — every session drives measurable progress.
- Backed by a network of mentors, media professionals, and business leaders.
Meet the Founder
Brian Will is a two-time Wall Street Journal Best-Selling Author, serial entrepreneur, and business turnaround specialist. With over three decades of experience building and scaling companies in technology, marketing, and real estate, Brian brings a proven methodology for creating, growing, and exiting profitable ventures.
Brian has launched 10 different startups in the last 30 years in 5 different industries. Two of those he sold to Venture Capital companies and one to a Private Equity firm. Two more of those were sold to private individuals. As the founder of Brian Will Media, he has trained and mentored hundreds of entrepreneurs through speaking, coaching, and consulting engagements. His expertise now drives the mission of ATI—to produce founders who build scalable, investable, and sellable companies.
Author of:
- The Invisible Multi-Millionaire: 38 Lessons on How to Scale Your Business, Prepare for an Exit, and Create Generational Wealth
- The Dropout Multi-Millionaire: 37 Business Lessons on How to Succeed with No Money, No Education, and No Clue
- NO: The Psychology of Sales and Negotiation
These three best-sellers form the intellectual foundation of ATI’s mentorship and training philosophy—helping founders progress from startup launch to profitable exit.
Brian has spent his career helping companies grow through business and financial operational analysis, building high preforming sales teams, strategic storytelling, brand development, and overall business transformation. His experience in entrepreneurship and his network of peers inspired the creation of ATI as a way to give back to the startup community and help founders achieve sustainable success.
Our Core Values
- Innovation: We believe in the power of new ideas and bold action.
- Integrity: We operate with transparency, accountability, and respect.
- Collaboration: We grow stronger through shared experience and community.
- Execution: We focus on results — turning strategy into measurable outcomes.